After years of hustling, striving, and doing everything “right,” I hit burnout, without even realising it.

Twenty years of hard graft, a career I was proud of, yet somewhere along the way, I lost myself in the noise.

When life suddenly pressed pause, I found comfort in the smallest things, the softness of a blanket, the stillness of a quiet evening.

That’s where the spark for Pookie Originals began.

I didn’t set out to build just another brand. I wanted to create a reminder that comfort isn’t a luxury, it’s a lifeline. Rest isn’t weakness; it’s where strength begins.

So, with some friends, I set out to build something better, for you:

The burnt-out ones.

The over-thinkers.

The ones who keep showing up, even when it’s hard.

That’s the heart of Pookie Originals.

Born from a bad day. Built for better ones.